Create a homeware with a visual language of clean simplicity suitable for small batch production.
How Nudi Helped
We started with market research and identifying who would buy this new product and at what kind of places it would be sold.
Having identified the idea of a cellar door or similar as a good place for medium price range impulse purchase giftware, we then looked into what would grab customers’ attention and settled on clear ice balls for whisky.
Following this we went through many iterations of concept design, prototyping to establish the right way to create clear ice and a final prototype for testing based around the idea of a slow freeze in a container with looks and scents of the whisky the ice is intended to chill.
This design is now ready for final tooling and production.