The client wanted to add a pen to their range of quality giftware, based on the visual language of some well known international designer.
How Nudi Helped
After reviewing many options with the client, we selected Ross Lovegrove as the source of inspiration for this product. It offered the use of organic shapes inspired by nature which fit well within the market segment being targeted by the client.
Once this decision was made, Nudi created a choice of concepts and from there developed one into CAD models, renders, 3D printed prototypes, CAM toolpaths and a physical prototype.
In this process we considered the ergonomics and economics, appeal, story behind the product and ease of manufacturing and shipping as well as shelf appeal and packaging.