Paracelcius Chilli Packaging

The Brief

A small grower and producer of hot chilli plants near Perth wanted a new brand and packaging that stood out from the crowd.

How Nudi Helped

Looking at the saturated marketplace there was a common theme based around humour of the burn. Rather than follow the natural path and produce just another brand on that theme, Nudi researched an alternative market sector with a higher perceived value, quality gift wrapping and better shelf appeal.

Following this revised brief we explored options and landed in the world of the alchemist. From here we produced the logo, brand naming, a magnetically catching twin door case and bottle shaped that fit the visual language.

Along with the final CAD drawings we made the client models of the bottles and presentation case to better convey the ideas to their manufacturer.